Search engine optimisation strategists are responsible for developing and executing SEO strategies that align with client business goals. These professionals perform on-page and technical SEO and keyword research to help businesses meet their organic traffic goals.
On-page optimisation
An effective on-page optimisation strategy will increase organic search engine traffic and ensure it is more targeted and relevant, helping convert prospects into customers more efficiently. But remember that on-page SEO is just part of Adelaide SEO strategist; to truly rank highly, you must also develop an off-page and link building plan.
On-page SEO involves tweaking your content and website structure to increase search engine rankings, such as titles and headings, keyword placement, and page URLs. It is pivotal in any successful SEO strategy and can help boost rankings for specific keywords or phrases.
Title tags are one of the first elements search engines consider when ranking web pages, making them highly visible and important for ranking well. Your title tag should contain your primary keywords while clearly explaining what the page is about.
Heading tags (including H1) play an essential part in on-page optimisation. Their proper use can help search engines better comprehend your content, increasing your chances of appearing as “featured snippet” results on Google searches.
Meta descriptions don’t always factor into SEO rankings, but they can make your site more noticeable to searchers and improve click-through rates. While keyword stuffing should be avoided in meta descriptions, using them to explain what the page offers and its readers can be useful to users and increase engagement rates.
Technical SEO
Technical SEO (or Back End Optimisation) refers to optimising a website’s back end or infrastructure to make search engines find and interpret your site more easily, improving organic rankings and ensuring content displays correctly on search engine results pages (SERPS).
Technical optimisations encompass elements like secure networks, responsive designs, and quick loading times – components that may go unseen but are essential for ranking high in search engine results pages.
One of the key technical Adelaide SEO strategist is identifying and fixing any problems preventing your page from being indexed, including duplicate content, which can hinder search engine rankings and cause confusion for visitors. Also important is ensuring internal links are structured correctly using tools like Stage.
Technical SEO offers another benefit for increasing click-through rates (CTR). Employing a technical strategy to optimise your website for target keywords that resonate with target audiences can help attract more traffic that converts into customers more effectively and improve user experience as a whole. Furthermore, technical optimisation may increase conversion rates allowing you to reach marketing goals quicker.
Keyword research
Keyword research is a critical element of any SEO strategy, enabling marketers to understand better what their target audience is searching for and provide relevant content that addresses those needs. Furthermore, keyword research often uncovers new opportunities for businesses seeking to connect with their target demographic.
With the right tools, it is possible to identify and select keywords with a high search volume that apply to your business. Once identified, these can be utilised when creating content featuring them – this will increase website visibility in search engine results pages (SERPs). However, keyword research alone won’t drive traffic; quality content must also be produced that provides value and is accessible.
Adelaide SEO strategist must also keep abreast of algorithm changes and adjust accordingly to ensure your website remains competitive and visible on the search engine results page (SERP).
Tracking and analysing data to gauge the success of SEO efforts is also part of this job, such as evaluating website analytics and performance, recognising new growth opportunities, providing insights to clients and stakeholders, as well as working collaboratively with team members on the implementation of strategies such as working with content creators to develop keyword lists that ensure they’re used appropriately in content.
Data analysis
An essential aspect of SEO is data analysis. Doing this allows you to make more informed decisions regarding improving your website while having accurate, up-to-date information helps prioritise tasks, gain approvals for SEO work, and ultimately increase the ROI of marketing programs.
SEO analysts must also be capable of pinpointing the cause and providing solutions. For instance, if a site has an excessive bounce rate, it should prioritise making it more engaging and user-friendly and increasing the time people spend browsing their content.