Tracy Behar has been named v-p, publisher, and editor-in-chief of a new imprint at Little, Brown and Company devoted to health, lifestyle, psychology, and science, Little, Brown senior v-p and publisher Reagan Arthur has announced.

The imprint, which has yet to be named, will launch in the fall of 2018. An additional editor and marketer, who have also yet to be named, will be brought on board before the launch.

“With so many evolving opportunities in these categories, we’re eager to increase Little, Brown’s presence in this growing market, and to have Tracy Behar leading the way,” Arthur said in a statement. “It would be impossible to find an editor more highly regarded by her authors, their agents, and her colleagues than Tracy.”

Behar has published authors including Mark Hyman, David Perlmutter, Andrew Weil, and Sue Johnson, and books by her authors have gone on to win awards including Books for a Better Life, the Dayton Literary Peace Prize, and the PEN/E. O. Wilson Literary Science Writing award.

“It’s been a joy to build my list at Little, Brown, with the best colleagues in the business,” Behar said in a statement. “I couldn’t be more excited to take on this expanded role, to continue to grow my existing authors, and to work with new authors on books that will change the way we think, feel, and live.”

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