Michael Szczerban has been named v-p and editorial director of a new imprint at Little, Brown and Company dedicated to illustrated books. The imprint, as yet unnamed, will launch next fall and will, the publisher said, be grown to publish 20 to 25 titles a year.

The mission of the new imprint, the publisher said, is to “publish distinctive, bestselling illustrated books of the highest quality that entertain, inform, and inspire—while expanding the possibilities of visually driven nonfiction and connecting readers to their passions.”

“Little, Brown is a uniquely supportive home for authors and editors, and it has been the joy of my career to bring new books to life with my extraordinary colleagues here,” Szazerban said in a statement. .Szczerban, who was a 2017 PW Star Watch honoree and the 2012 recipient of the Lawrence Peel Ashmead Editorial Award, added. “I am tremendously excited to embark on this adventure with them.”

“Since he arrived at Little, Brown, Mike has been a bold and creative presence, acquiring, editing, and producing spectacular, bestselling books across a diverse range of subjects,” Reagan Arthur, senior v-p and publisher of Little, Brown, said in a statement. I’m thrilled to see him expand his reach with this exciting new imprint.”

In addition to Szczerban, associate editor Nicky Guerreiro will join the imprint full time. New hires, the publisher added, will include a dedicated marketer.