Beginning today, Amazon Alexa and Google Assistant users in the U.S.and Canada will be able to download a free “Stephen King Library” onto their smart speaker platforms, Simon Schuster has announced. The library will recommend King books tailored to users’ reading tastes from a selection of 56 books by King.
SS is billing the “Stephen King Library” as perhaps “the first voice-activated book recommendation tool dedicated to an author’s body of work from a major publisher.” The library was jointly produced by King’s longtime publisher Scribner, SS, and Simon Schuster Audio, and was developed by Skilled Creative.
“Simon Schuster intends to be at the forefront of utilizing voice interaction technology to connect books and authors to readers and audiobook listeners,” SS executive v-p and chief marketing officer Liz Perl said in a statement. “Using A.I. through Stephen King Library is a fun and innovative experience for exploring this master storyteller’s work.”
The program, SS said, will ask users a series of situational questions—voiced by audiobook narrator Jeremy Bobb—and suggest a reading list informed by their responses. In-app purchases are not yet available, but consumers can buy the books from their platform’s retail store shopping carts.
The SS deal follows by a couple of week, Hachette Book Group’s agreement with Amazon to partner on creating content for Alexa and the Echo Dot Kids Edition, a children’s version of the voice-controlled digital assistant.