Simon Schuster has announced the launch of “Book Club Favorites,” a new direct-to-consumer initiative intended to promote titles from imprints across the company deemed of particular interest to book clubs. The first pick will be Alice Hoffman’s The Rules of Magic, which goes on sale June 26.

The publisher will select a new book—primarily paperback fiction—each month and invite readers to join a digitally-organized book club. The club will consist of a free monthly newsletter, a website, a Facebook group, and monthly sweepstakes held in conjunction with Bright Cellars (a monthly wine club partnering with the publisher on the program).

Customers can buy the book club selection from retailers listed on the book club site. Throughout each month, discussion questions and exclusive content will be housed on the website and Facebook Group.

“We are thrilled to be showcasing Simon Schuster titles in this new way, which expands on our existing book club efforts and provides readers with a new way to engage with our books and authors,” Wendy Sheanin, v-p and director of marketing at Simon Schuster, said in a statement. “We are equally excited to see the Book Club Favorites program bring readers together for thought-provoking and lively conversations about some of our favorite books.”

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